Frontline - S23E04: The Persuaders

Name: The Persuaders
Genre: Documentary, News
Released: 2004-11-09
Duration: 55 min

Nov 09, 2004Documentary, NewsSeason 23, Episode 4

FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Cast: Will Lyman

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All Episodes - Season 23

01Sacred GroundSep 17, 2004 02The Choice 2004Oct 12, 2004 03Rumsfeld's WarOct 26, 2004 04The PersuadersNov 09, 2004 05Is Wal-Mart Good for America?Nov 16, 2004 06Secret History of the Credit CardNov 23, 2004 07Al Qaeda's New FrontJan 25, 2005 08House of SaudFeb 08, 2005 09A Company of SoldiersFeb 22, 2005 10The Soldier's HeartMar 01, 2005 11Israel's Next War?Apr 05, 2005 12Karl Rove -- the ArchitectApr 12, 2005 13Death of a Princess (Updated)Apr 19, 2005 14The New AsylumsMay 10, 2005 15A Jew Among the GermansMay 31, 2005 16Private WarriorsJun 21, 2005

Frontline S23E04 Synopsis

Stream Frontline "The Persuaders" in HD quality on Goojara. Originally aired on 2004-11-09, this episode is part of Season 23 of Frontline. Featuring performances from Will Lyman among the cast. As part of this Documentary and News series, the episode continues to build on the show's compelling narrative. FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated...